Job Description

About the Role: Content & Sales Strategist – PCHO Community Focus

About Assistly Care

Assistly Care empowers Personal Care Homeowners (PCHOs) with innovative, easy-to-use tools designed to streamline operations, elevate resident care, and support business growth. We are looking for a dynamic, community-focused content creator and strategist to strengthen our presence across social media platforms and deepen our engagement with the care home community.

Position Summary

The Content & Sales Strategist will be responsible for creating high-impact content, driving social media engagement, and generating sales opportunities within the PCHO community. This role blends marketing, influencing, and relationship-building to establish Assistly Care as the preferred solution for personal care homeowners.

Key Responsibilities

• Develop original, high-quality social media content (Reels, TikTok videos, Stories, carousels) tailored to the PCHO audience.
• Plan and execute social media campaigns across Facebook, Instagram, and TikTok to increase brand visibility and engagement.
• Serve as a brand ambassador and influencer, representing Assistly Care through authentic storytelling and community-focused messaging.
• Build and maintain strong relationships with Personal Care Home Owners to drive product awareness, engagement, and conversions.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Host live sessions, webinars, and Q&A events to educate and support the PCHO community.
• Monitor content performance, track metrics, and provide regular reporting on engagement, leads, and conversions.
• Identify emerging trends and adapt content strategies to maintain platform relevance and reach.

Qualifications

• Proven experience as a social media influencer or digital marketer, ideally within healthcare, senior care, or child care sectors.
• Strong understanding of Facebook, Instagram, and TikTok content strategies and audience engagement.
• Demonstrated ability to produce engaging video and visual content.
• Excellent communication and relationship-building skills, with the ability to gain trust within the PCHO community.
• Sales experience with a strong conversion mindset.
• Experience with CRM tools (HubSpot, Assistly CRM) and social analytics.
• Creative thinker with strong storytelling capabilities.
• Preferred: Background in senior care or childcare.

Preferred Certifications

• Meta Certified Digital Marketing Associate
• TikTok Marketing Strategy Certification
• HubSpot CRM & Sales Enablement Certification

Personal Attributes

• Outgoing, approachable, and highly engaging personality.
• Self-motivated with strong organizational and time-management skills.
• Trend-aware and adaptable within a fast-evolving social media landscape.

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