Content & Sales Strategist - PCHO Community Focus Job at assistly, Atlanta, GA

Z09HUFh5RlBWSW1Md1pQeURXMExnZEJaZ2c9PQ==
  • assistly
  • Atlanta, GA

Job Description

About the Role: Content & Sales Strategist – PCHO Community Focus

About Assistly Care

Assistly Care empowers Personal Care Homeowners (PCHOs) with innovative, easy-to-use tools designed to streamline operations, elevate resident care, and support business growth. We are looking for a dynamic, community-focused content creator and strategist to strengthen our presence across social media platforms and deepen our engagement with the care home community.

Position Summary

The Content & Sales Strategist will be responsible for creating high-impact content, driving social media engagement, and generating sales opportunities within the PCHO community. This role blends marketing, influencing, and relationship-building to establish Assistly Care as the preferred solution for personal care homeowners.

Key Responsibilities

  • Develop original, high-quality social media content (Reels, TikTok videos, Stories, carousels) tailored to the PCHO audience.
  • Plan and execute social media campaigns across Facebook, Instagram, and TikTok to increase brand visibility and engagement.
  • Serve as a brand ambassador and influencer, representing Assistly Care through authentic storytelling and community-focused messaging.
  • Build and maintain strong relationships with Personal Care Home Owners to drive product awareness, engagement, and conversions.
  • Manage and optimize paid advertising campaigns to maximize ROI.
  • Host live sessions, webinars, and Q&A events to educate and support the PCHO community.
  • Monitor content performance, track metrics, and provide regular reporting on engagement, leads, and conversions.
  • Identify emerging trends and adapt content strategies to maintain platform relevance and reach.

Qualifications

  • Proven experience as a social media influencer or digital marketer, ideally within healthcare, senior care, or child care sectors.
  • Strong understanding of Facebook, Instagram, and TikTok content strategies and audience engagement.
  • Demonstrated ability to produce engaging video and visual content.
  • Excellent communication and relationship-building skills, with the ability to gain trust within the PCHO community.
  • Sales experience with a strong conversion mindset.
  • Experience with CRM tools (HubSpot, Assistly CRM) and social analytics.
  • Creative thinker with strong storytelling capabilities.
  • Preferred: Background in senior care or childcare.

Preferred Certifications

  • Meta Certified Digital Marketing Associate
  • TikTok Marketing Strategy Certification
  • HubSpot CRM & Sales Enablement Certification

Personal Attributes

  • Outgoing, approachable, and highly engaging personality.
  • Self-motivated with strong organizational and time-management skills.
  • Trend-aware and adaptable within a fast-evolving social media landscape.

Job Tags

Similar Jobs

Ladder (acquired by Buildforce)

Electrician's Helper/Apprentice Electrician with IEC Atlanta & Georgia Chapters Job at Ladder (acquired by Buildforce)

 ...supervision. Responsibilities also involve organizing and cleaning the work area. No experience? Apply anyway! Working with our contractors makes you eligible for a four-year apprenticeship to become a certified electrician.IEC and our contractors are eager to develop... 

PriceSmart

Corporate Communications Manager Job at PriceSmart

 ...the company can come from anywhere in the organization, and we know that the next one could be yours! We are looking for an Corporate Communications Manager who will be responsible for providing necessary assistance in all member experience functions, and the specific... 

Lukos LLC.

All-Source Intelligence Analyst Job at Lukos LLC.

 ...1997-OAMS - 25P-MO-933# of Openings: 1Minimum Qualifications Summary...  ...Higher Education degree in Intelligence, Information Science,...  ...Required Experience providing all-source intelligence services from a...  ...M3, TAC, HOTr, Google Earth, Analyst Notebook, and Palantir preferred... 

Teton County, Idaho

Road Equipment Operator (Will Train the right person) Job at Teton County, Idaho

 ...holidays, and sick leave days A pay range of $23.79 to $27.66 based on what you bring to the County Company Description Local Government Entity dedicated to serving the public. Company Description Local Government Entity dedicated to serving the public.... 

Arch Environmental Group Inc

Professional Geologist Job at Arch Environmental Group Inc

 ...time off Professional Geologist About the Role: Arch Environmental Group, Inc. (AEG) is seeking a licensed Professional...  ...Extraction, etc.). Perform field investigations and develop geological logs and site surveys. Analyze soil, sediment, and groundwater...