Job Description

The Corporate Franchise Management group is responsible for leading the cultivation of SPEs most important intellectual properties by coordinating across Divisions developing multi-year transmedia plans and advocating with senior management including Creative leadership Business Affairs Distribution Consumer Products Licensing etc . The position of Director Corporate Franchise Management will be supporting this function and report to the S VP Corporate Franchise Management .

Among the most important distinctions across media competitors today is the ability to cultivate and sustain franchises that drive consumer passion fan community and long-term economic success . The Director of Corporate Franchise Management will be a key resource within the SPE team working to achieve those goals and will be tasked with maximizing the consumer connection and financial returns for SPEs franchise portfolio through collaboration strategic planning holistic marketing and brand stewardship.

KEY RESPONSIBILITIES:

Franchise Strategy and Development

• Support the SVP of Corporate Franchise Management in developing multi-year franchise strategies and roadmaps for priority IP s .

• Conduct franchise evaluations research and opportunity assessment to inform strategic planning.

• Identify cross-divisional opportunities for growth and expansion including content extensions fan support partnerships monetization and brand collaborations.

• Partner with creative and business teams to ensure alignment between storytelling marketing and consumer engagement.

• Supports the development of holistic programs to steer year-round franchise fandom .

Cross-divisional Collaboration

• Serve as liaison between divisions and partners (Motion Pictures Group Sony Pictures Television Sony Interactive Entertainment Consumer Products and Corporate Strategy) to coordinate franchise initiatives and maintain information flow.

• Organize and facilitate cross-functional meetings communications and reporting to ensure alignment across creative marketing and commercial stakeholders.

• Track and manage enterprise-level franchise priorities ensuring milestones and deliverables are met.

Insights Research and Performance Tracking

• Collaborate with Consumer Insights and Data t eams to consolidate and interpret audience business and brand performance .

• Help develop and maintain franchise health dashboards and reports to track engagement awareness and business performance.

• Contribute to presentations and briefing materials for senior leadership and corporate stakeholders.

Brand and Creative Stewardship

• Support the development and implementation of franchise brand guidelines and creative frameworks.

• Partner with marketing and creative teams to ensure brand consistency across consumer touchp oints.

• Assists in evaluating new creative concepts storylines and product extensions for brand fit and long-term franchise value.

REQUIREMENTS :

Education: Bachelors degree ; MBA or advanced degree preferred

• 10 years of experience in entertainment gaming or consumer products with a focus on brand franchise or IP management.

• Proven expertise working across divisions or business units to drive alignment and deliver strategic initiatives.

• Strong understanding of storytelling marketing audience management and brand building.

• Analytical mi ndset with the ability to interpret research data a nd market trends to inform strategy.

• Excellent communication presentation and relationship-building skills ; able to work effectively with senior executives and creative talent.

• Highly organized and exceptional project management skills and the ability to manage multiple priorities in a fast-paced environment.

• Bachelors degree ; MBA or advanced degree preferred.

CORE COMPETENCIES

• Cross-Functional Collaboration: Skilled at coordinating across diverse business units to drive unified franchise initiatives and maintain strong information flow.

• Brand & IP Stewardship: Expertise in maintaining brand integrity applying franchise guidelines evaluating creative concepts for fit and ensuring consistent brand expression across all consumer touchpoints.

• Insights & Analytical Decision-Making: Ability to interpret audience insights business performance data research and market trends to inform planning and track franchise health.

• Project & Program Management: Strong organizational capability to manage enterprise-level priorities milestones deliverables and cross-functional processes within a fast-paced environment.

• Communication & Executive Influence: Excellent written verbal and visual communication skills with the ability to prepare and present insights and strategic recommendations to senior leadership.

• Creative & Storytelling Acumen: Understanding of narrative development and the relationship between storytelling marketing fandom and consumer engagement.

• Relationship Building & Stakeholder Management: Ability to build strong relationships and work effectively with senior executives creative talent and cross-divisional partners

The anticipated base salary for this position is $171200-$214000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors including without limitation the qualifications of the individual applicant for the position years of relevant experience level of education attained certifications or other professional licenses held and if applicable the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process you may contact us at

Required Experience:

Director

Job Tags

Full time,

Similar Jobs